An image supplied by Alberta-based energy company TransCanada that was featured in Canadian government advertising promoting the Keystone XL pipeline in Washington. Photo courtesy of Natural Resources Canada
Prime Minister Stephen Harper’s department and his finance minister have personally approved at least two separate multimillion dollar ad campaigns paid for by taxpayers, say government officials.
Both the Finance and Natural Resources Departments said Friday that they developed the two ad campaigns “in consultation” with Joe Oliver’s office and the Privy Council Office.
One campaign, which concluded in April, promoted the Canadian oil industry in the United States. A separate ad campaign is now telling Canadians that the government is helping families.
Published by Postmedia News on Tuesday Mar 15 2011
OTTAWA – Senior federal and Alberta government officials are working hand-in-hand with a task force of oil and gas CEOs to “turn up the volume” on communications tactics to fight criticism about the industry’s environmental record, newly released federal documents have revealed.
The briefing notes from Natural Resources Canada, obtained by Postmedia News, highlight the role of the committee that sought input from a former senior adviser to Prime Minister Stephen Harper for a strategy designed at “upping their game” against criticism from other countries, as well as from Canadians in Ontario and Quebec.